WE HAVE 7 REGIONAL SALES HEADQUARTERS WITH THEIR OWN TEAMS

supply 4,500 supermarket shops, and a network of accredited distributors, with more than 6,000 salespeople. Our products reach over 70,000 points of sale throughout Brazil.

EXPANSION STRATEGY
  • - To increase distribution by 20% each year – new PoS / regions / channels;
  • -  Launch of new products – 1 new concept per year;
  • -  New partnerships with large international brands;
  • -  Exports – focus on Amazoo;
  • -  M&A – purchase of new brands or mergers with high value creation - introduction of a strategic partner.
STRATEGIC OBJECTIVES
  • - To build strong and highly desired brands – to be a benchmark in digital marketing;
  • - To control the PoS, with right prices and perfect exposure levels;
  • - To hold close relationships with clients (supermarkets and distributors) and to have a deep understanding of their needs.
PRINCIPLES OF CONDUCT
    1.TOTAL PRIORITY GIVEN TO THE CLIENT AND TO PROFITABILITY 
    • - All decisions must be centred in the client, guaranteeing a win-win situation. We exercise prudence and constant control of our spending, always questioning the return of any investment made.
    • 2. A PROBLEM FOR ONE IS A PROBLEM FOR ALL 
    • - Everyone is focused on the same goals, working together as a team.
    • 3. PEOPLE WITH POSITIVE ENERGY, A WILLINGNESS TO GROW AND A SPIRIT OF TEAMWORK.
    • - A problem for one is a problem for all.
    • 4.TRANSPARENCY, RESPECT AND HONESTY
    • - We are always honest and transparent in our business. We believe that problems should be on the table and not swept under the carpet.
    • 5.FOCUS, SPEED AND SIMPLICITY
    • - We give complete priority to what gives added value to the client.
    • - Doing more with less – quick and simple processes, without bureaucracy.
    • - Ability to set priorities. Deciding what not to do is as important as deciding what to do.
    • 6. INNOVATIVE SPIRIT AND CONTINUOUS IMPROVEMENT
    • - Thinking outside the box and looking for creative solutions. Our attitude makes us believe that nothing is impossible.
    • -We are constantly seeking continuous improvement and high-quality standards