PIONEER BEVERAGES AND SNACKS

Globalbev is an innovative Brazilian company that produces, imports and distributes national and international brands of beverages and food.

Founded in 2000, it introduced the first energetic which arrived in the country: Flying Horse and Extra Power. It is a pioneer in value drinks and snacks. Globalbev launched the first ready-to-drink Açaí packaged juice, and it is the exclusive distributor of the Pringles potato brand in Brazil, and also distributes and develops products of the brand Iracema, Brazil's largest chestnut brand.

OUR PURPOSE
TO PROVIDE PLEASURE AND WELLBEING
TO OUR CONSUMERS.

OUR MISSION

what we need to succeed

To build beverage and snack brands with high added value, which are desired and admired. In order to do this, we need to develop innovative and differentiated products, guaranteeing wide distribution and exposure at points of sale, thereby satisfying our customers through solid, long-lasting and profitable partnerships.

OUR VISION

what we hope to achieve

To be a large Brazilian beverage and snack company, which is solid and highly profitable, owning widely recognised brands. Also, we aim to be respected for our capacity for innovation and for our efficient distribution system covering the whole of Brazil.

OUR VALUES

  • HIGH QUALITY
  • PARTNERSHIP
  • PRUDENCE
  • POSITIVE ENERGY
  • WILLINGNESS TO GROW
  • SPIRIT OF TEAMWORK

  • TRANSPARENCY
  • RESPECT
  • FOCUS
  • SPEED
  • SIMPLICITY
  • CREATIVITY

WE HAVE 7 REGIONAL SALES HEADQUARTERS WITH THEIR OWN TEAMS

supply 4,500 supermarket shops, and a network of accredited distributors, with more than 6,000 salespeople. Our products reach over 70,000 points of sale throughout Brazil.

EXPANSION STRATEGY
  • - To increase distribution by 20% each year – new PoS / regions / channels;
  • -  Launch of new products – 1 new concept per year;
  • -  New partnerships with large international brands;
  • -  Exports – focus on Amazoo;
  • -  M&A – purchase of new brands or mergers with high value creation - introduction of a strategic partner.
STRATEGIC OBJECTIVES
  • - To build strong and highly desired brands – to be a benchmark in digital marketing;
  • - To control the PoS, with right prices and perfect exposure levels;
  • - To hold close relationships with clients (supermarkets and distributors) and to have a deep understanding of their needs.
PRINCIPLES OF CONDUCT
    1.TOTAL PRIORITY GIVEN TO THE CLIENT AND TO PROFITABILITY 
    • - All decisions must be centred in the client, guaranteeing a win-win situation. We exercise prudence and constant control of our spending, always questioning the return of any investment made.
    • 2. A PROBLEM FOR ONE IS A PROBLEM FOR ALL 
    • - Everyone is focused on the same goals, working together as a team.
    • 3. PEOPLE WITH POSITIVE ENERGY, A WILLINGNESS TO GROW AND A SPIRIT OF TEAMWORK.
    • - A problem for one is a problem for all.
    • 4.TRANSPARENCY, RESPECT AND HONESTY
    • - We are always honest and transparent in our business. We believe that problems should be on the table and not swept under the carpet.
    • 5.FOCUS, SPEED AND SIMPLICITY
    • - We give complete priority to what gives added value to the client.
    • - Doing more with less – quick and simple processes, without bureaucracy.
    • - Ability to set priorities. Deciding what not to do is as important as deciding what to do.
    • 6. INNOVATIVE SPIRIT AND CONTINUOUS IMPROVEMENT
    • - Thinking outside the box and looking for creative solutions. Our attitude makes us believe that nothing is impossible.
    • -We are constantly seeking continuous improvement and high-quality standards
  • Siga a EXTRA POWER nas redes solcias:

Leading brand in the central-west region!

Complete solution for the category

PRODUCTS LINE:

- 270ml: for individual consumption;
- 473ml: to share with a friend or for heavy users;
- 710ml: the best value for money in a can;
- 1L and 2L PET: for warm-ups, parties and to share with friends. The best value for money.

  • Siga a FLYING HORSE nas redes solcias:

Of German origin, Flying Horse was the first energy drink launched in Brazil, in 1997!

Complete solution for the category.

Complete product mix for every occasion.

PRODUCTS LINE:

- 270ml: for individual consumption;
- 473ml: to share with a friend or for heavy users;
- 710ml: the best value for money in a can;
- 1L and 2L PET: for warm-ups, parties and to share with friends. The best value for money.

  • Siga a AMAZOO AÇAÍ nas redes solcias:

The easiest way to taste açaí.

Amazoo is an açaí smoothie, ready to drink.

It is 100% reliable and has origin guarantees.

High açaí pulp content.

Açaí is a superfruit… a natural energy source, highly nutritious and healthy.

It contains anthocyanins (antioxidants), which prevent premature aging and strengthen the cardiovascular system.

PRODUCTS LINE:

- TETA PAK 200ML: Original and banana flavours;
- TETRA PAK 300ML: Original and banana flavours;
- TETRA PAK 1L: Original and banana flavours;
- Launch: Sugar-free Amazoo Açaí;
- Tetra Pak 330ml and 200ml. Strawberry, apple, chia and linseed flavours.

  • Siga a IRACEMA nas redes solcias:

It is the leading brand in the chestnut market.

Since 1943, it is synonymous with quality and tradition.

It contains packages, which are suitable for diverse occasions, whether you consume it alone or share it with friends.

PRODUCTS LINE:

- Toasted and salty cashew nut: 30g, 50g, 100g sachets, 100g can;
- Nuts mix: cashew nut, almonds, dried grapes, and toasted and salty groundnut: 30g and 100g sachets, 100g can;
- Toasted and salty almond: 100g sachet;
- Toasted and salty pistachio: 100g sachet;
- Toasted and salty groundnut: 30g and 140g sachets

  • Siga a MARATHON nas redes solcias:

Marathon is a sports drinks line. We have the Isotonic Marathon and the new product:

Marathon Isoenergy.

Marathon isoenergy is not a ordinary energy drink. With green tea extract and caffeine from natural source, it is refreshing and tasty, ideal for daily routine, especially during physical activities, intense work and heat. It is very appreciated by athletes and dynamic people.

PRODUCTS LINE:

- Maroton Isotonic 500ml flavors: grape, tangerine, lemon and wild fruits;
- Marathon Isoenergy 350ml Flavors: Green Tea with Lemon and Pink Lemonade.

  • Siga a PRINGLES nas redes solcias:

Share the unique taste

Unique and distinct format. The chips are perfectly piled up, ready to be tasted. The can keeps them crispy and fresh, from the first to the last piece;

Crispy chips, every time;

Different from other chips, Pringles are always crispy and less greasy;

Flavours: Annualy, Pringles’ R&D department develops more than 30 flavours. Only the best ones reach the shelves!

PRODUCTS LINE:

- 121g original
- 128g sour cream and onion
- 128g cheese
- 128g barbecue
- 37g original
- 40g sour cream and onion

  • Siga a TORTILLA nas redes solcias:

Pringles Tortilla Chips is a salty corn snack. It can be tasted alone, or served with other sauces!

Why is Pringles Tortilla so good?

It is a quality Pringles product, that you already know!

It is packed in a tin, keeping tortillas dried, crispy and tasty every time.

Pringles Tortilla Chips is a salty corn snack. It can be tasted alone, or served with other sauces! Why is Pringles Tortilla so good? It is a quality Pringles product, that you already know! It is packed in a tin, keeping tortillas dried, crispy and tasty every time.

PRODUCTS LINE:

(Português (Brasil)) - Original 180 g
- Creme e Cebola 180 g
- Pimenta Picante 180 g

Contact us. We are ready to answer your questions or pass on more information. Send us a message.

SAC: 0800 031 3575

CAREERS

ADDRESS BELO HORIZONTE

ADDRESS SÃO PAULO